WhatsApp and Meta basics
What Meta asks of every business on WhatsApp: accounts, the 24-hour window, templates, limits, quality and charges.
8 articles
- 01How WhatsApp works for a businessThe pieces Meta gives a business on WhatsApp, how they fit together, and where xconversions sits among them.
- 02What you need before you connect a numberA checklist of what Meta asks for when you connect a WhatsApp number, what can wait until later, and how long it takes.
- 03The 24-hour windowWhen you can write freely to a customer on WhatsApp, when only an approved template reaches them, and what the inbox shows.
- 04Template categories and Meta’s reviewThe three kinds of template, what belongs in each, how Meta reviews them, and what can pause or hold back a template later.
- 05Messaging limits and quality ratingHow many customers you can write to first in a day, how Meta rates the way they react, and how to keep both healthy.
- 06Business verification, display name and the blue tickWhat Meta’s business verification is, what it unlocks, how to pass it, and how the display name and the blue tick are decided.
- 07Opt-in and opt-outMeta’s rule that customers must agree before you write to them first, how xconversions records it, and what happens when someone asks to stop.
- 08What WhatsApp charges for messagesWho bills you for what, which messages Meta charges for since 1 October 2026, and where to estimate and check the cost.
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